| Pursausian Partners, Inc.

Wisconsin’s 8th Congressional District

Wisconsin’s 8th Congressional District

The election of Congressman Mike Gallagher

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On November 8, 2016, Mike Gallagher, a former Marine, was elected U.S. Representative from Wisconsin’s 8th District with 63% of the vote. Persuasion Partners contributed to this impressive victory through a micro-targeted and highly creative mail program. Gallagher defeated Outagamie County Executive and career politician Tom Nelson, who enjoyed considerable support from the Democratic Congressional Campaign Committee and other outside groups.

In June of 2016, Persuasion Partners began an aggressive voter contact plan to lift Gallagher through the Primary Election and then the General Election with 31 unique mail designs totaling 1,529,081 pieces.