| Pursausian Partners, Inc.

Winning Tennessee

Winning Tennessee

The Election of Governor Bill Haslam


On November 2, 2010, Knoxville Mayor Bill Haslam was elected the 49th Governor of Tennessee with a staggering 65% of the vote.

Through a highly targeted and creative integrated voter contact mail and telemarketing plan, Governor Haslam was not only able to handily win the general election, but also scored a decisive victory in a three-way divisive Republican primary.

Three months prior to the Primary election, Persuasion Partners began an aggressive voter contact plan that included eleven unique mail pieces that totaled 2,687,748 pieces and 4 phases of robocalls for a total of 504,311 contacts.