| Pursausian Partners, Inc.

Winning Wisconsin

Winning Wisconsin

The election of Senator Ron Johnson

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On November 2, 2010, Businessman Ron Johnson was elected Senator from Wisconsin with 52% of the vote. Through a highly targeted and creative mail plan, Senator Johnson was able to defeat a three-term incumbent, who was long considered to be safe.

In September, Persuasion Partners began an aggressive voter contact plan that included 19 unique mail designs and totaled 2,491,919 pieces.