| Pursausian Partners, Inc.

Winning Wisconsin’s Seventh Congressional District

Winning Wisconsin’s Seventh Congressional District

The election of Congressman Sean Duffy

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Sean Duffy defeated Democrat State Senator Julie Lassa for Wisconsin’s seventh Congressional district, a seat that Democrat David Obey held for 21 terms before announcing his retirement in May of 2010.

Persuasion Partners’ precision mailings to targeted niches of the electorate help brand Duffy in a positive fashion and blunt the Democrats’ attacks that attempted to label him as an out-of-touch reality TV celebrity.

When it was time to go on the attack, Persuasion Partners’ direct mail hit Democrat Julie Lassa hard, tying her to the much disliked Speaker Pelosi and Madison liberals.